Share the Love // PIMP MY STREET KITCHEN
The first time I met Shannon Davis was when she was missioning on the 1000 Travelling Names & a Donkey Charity Event. She travelled from London to Mongolia with 2 friends to deliver an ambulance as well as support 2 charities along the way. I am really not the best at community work, I’ll support the people I come into contact with but very rarely venture on something so big and impressive to reach out and aid a community. Shannon does. And it’s awesome.
This particular venture, however, seriously touched my heart. Obviously, cause it’s centred around THE THING closest to my heart – food. This fundraising gig is in aid of helping 3 ladies launch (or re-launch) their food truck businesses. Although this has nothing to do with health, wellness or sustainability, it does have to do with supporting the underprivileged and helping these women reach their dreams. It’s epic and I am grateful to people like Shannon and her partners for doing all the leg work so that people like me can jump on the bandwagon and support such an awesome project.
Plus I love food trucks.
So Shannon and her partners are helping 3 ladies getting new food trucks, branding them and helping them set up their businesses so that they have a bit of a head start on life. I think it’s amazing. When I saw the state that their trucks were in currently… it broke my heart. Busi doesn’t even have a truck anymore cause a tree fell on hers during a storm :( Even if you can contribute in the smallest way, any help will do – it all adds up.
Here’s some more information on the project, but you can also just jump straight to the IndieGoGo site and INVEST by buying one of the BEAUTIFUL posters – which is gonna be my contribution – or one of the many many many other options which range from iPhone backgrounds, tote bags, head wraps, food vouchers, A COOK BOOK and a bunch of other cool stuff…
USING DESIGN TO CHANGE THE WORLD, ONE PASSION PROJECT AT A TIME.
Being Frank, a collaboration of three female South African creatives, (Jo Theron, Shannon Davis & Kirsten Townsend) have initiated a project to turn street vendors into branded businesses, using design as an agent of change.
In a country with a fluctuating economy and a lack of formal resources, South African pavements are full of street vendors. Unbranded, undifferentiated, and in bad condition, they compete in an industry driven by word of mouth recommendation. Sadly, the majority of the South African public do not view them as serious business people. Given the opportunity, they could substantially grow their customer base and become proficient operations.
“Being Frank recognised that although we may not have the financial capacity or resources to help these vendors, we are blessed with a wealth of design talent which could become agents of change, and transform unidentifiable operations into branded businesses,” states Jo Theron. Using their design skills, Being Frank partnered with three female vendors in Johannesburg, and created a unique visual identity for each business. “Our initiative,” says Shannon Davis, “aims to transform three simple street food vendor trailers into uniquely branded, mobile health and safety compliant food trailers, complete with a fully-equipped, fully functional kitchen”.
Each project therefore has two parts:
• The brand identity and design needs to be realised in the real world through the print production and application of the artwork onto the exterior of the trailers.
• The vendor’s poorly equipped makeshift operation is replaced with a health and safety compliant food trailer, complete with a working, mobile kitchen (including refrigeration, access to water, deep fryers etc).
Born out of the realisation that, “Helping others is not simply about handing out money. But about understanding how you can use your skills and resources to improve the lives of others,” Being Frank urges the public to offer funding, support, materials or donations to help materialise these three mobile food business projects.
“By uplifting informal businesses into identifiable brands,” advises Kirsten Townsend, “we are hoping to grow the entrepreneurial spirit and offer street vendors the opportunity to be seen as serious business people.”
To help, email email@example.com or pledge your donation on the Indiegogo campaign.
TAKE THE CHALLENGE & BE PART OF OUR GREATER GOAL
The greater goal of this initiative is not to simply afford three ladies branding and new trailer kitchens, but to up-skill them with knowledge and business acumen to grow their vending ventures into sustainable businesses. This involves both an entrepreneurial up-skill and kitchen maintenance and meal preparation up-skill. We understand our limits as designers / creatives – and we are by no means experts in this field. We therefore want to challenge successful entrepreneurs and chefs to ‘adopt-a-vendor’ and teach these three eager women how to better their product offering. Essentially, in the same vein that we, as Being Frank, have given of our time and skills to these women, you too can share your knowledge and skills. Your reward will be watching three women, enriched by you, inspire countless others to do
the same, making a difference to thousands. Will you accept our challenge? If people would like more information regarding the ‘Adopt-a-Vendor Challenge’, they can email Being Frank at firstname.lastname@example.org with subject line ‘Adopt-a-Vendor Challenge.’
For further comment contact:
+27 (0) 74 107 5550
Being Frank is a collective of three creatives, born from a need to get out of the hum-drum of advertising, and a want to do work that inspires both ourselves and those around us. We think positivity breeds positivity. It is because of this that we embarked on our first project together; “PIMP MY STREET KITCHEN”.
The collaboration comprises: Jo Theron, Kirsten Townsend & Shannon Davis
The three female street vendors currently being assisted by the “Pimp My Street Kitchen” project are:
Alitha Ndlovu 37 – Born Ndebele from Zimbabwe
Known as Ali.
Address: Trading in Parkmore, cnr 11th Street and Marie Avenue, Johannesburg
Food that she prepares: Magwinya or Vetkoek (her most popular item on the menu, which she prepares and deep fries at home), Stew & Pap, Beef & Pap, Chicken & Pap, Chicken Curry, Braai steak & Rice, all dishes comes with a tomato, onion and cucumber salad. Tea, coffee, cold drinks and juices, loose cigarettes, crisps.
Ali’s ambition is to grow her food business so she can one day trade at more popular food markets.
Busi Priscilla Khumalo 51 – Born Zulu from KZN. Known as BK
Address: Trading on Cnr of Wessels Rd and 12th Avenue, Rivonia, Johannesburg.
Food that she prepares: Steak & Pap, Chicken & Pap (cold chicken and braai’ed chicken), Beef Stew Ox Head, Cow Intestines (mostly in winter as it smells when it gets hot in summer)
Busi ran her kitchen from a very old, small caravan that was recently destroyed when a big tree fell on top of it during a recent storm.
Johanna Ramufhi 59 – Born Venda, Limpopo region
Known as “Lady Jo” by her customers. She is from royal Venda descent – a Vhavenda princess – daughter of chief Tshakhuma
Address: Trading on Jan Smuts Drive, Hyde Park, Johannesburg.
Food that she prepares: Steak, Chicken, Stew & Spinach, Pap, Salad.
Lady Jo changes her menu up – it’s seasonal or what’s available that day.
Lady Jo began her business as a food vendor when Hyde Park was being built – 13 years ago – as she saw a gap in the market – a lot of people needing affordable, easy and quick food during the working day.